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L’Objet: Where Craft Becomes Culture
LIFESTYLE / 2025-09-26
From Mediterranean Journeys to a Global Design House
L’Objet was founded by Elad Yifrach in 2004, born from his passion for travel, architecture, and the artisanal traditions of the Mediterranean. Trained as an interior designer, Yifrach envisioned a brand that would merge heritage craft techniques with modern sensibilities, creating objects that are both useful and poetic. Early collections of gilded porcelain tableware quickly became cult favorites among luxury retailers and collectors. Over two decades, L’Objet has grown from a small atelier into an internationally recognized lifestyle brand, all while staying true to Yifrach’s founding vision: to design everyday objects as if they were heirlooms.
Objects of Desire: The Fusion of Artistry and Function
L’Objet is celebrated for its masterful craftsmanship and imaginative design, producing pieces that are simultaneously timeless and avant-garde. Each collection emphasizes rare materials such as 24-karat gold, Limoges porcelain, and hand-sculpted brass, elevated with daring design codes. Signature products include the Fortuny porcelain series, inspired by Venetian textile traditions, and the Haas Brothers collaboration, which reimagines home décor as whimsical, surrealist sculpture. Beyond dinnerware and serveware, the brand has expanded into candles, diffusers, decorative objects, and even games, each infused with the same meticulous attention to detail. Unlike competitors, L’Objet positions its products as functional art, making them as appropriate for a dinner party as for permanent display.
Living with L’Objet: When Home Becomes a Gallery
More than a collection of objects, L’Objet represents a lifestyle of cultural immersion and artistic curation. Collaborations with visionary artists and ateliers — from Venetian glassmakers to Los Angeles creatives — infuse each piece with a sense of story and place. Limited editions, such as the surreal tabletop creatures from the Haas Brothers, blur the boundaries between utility and sculpture, transforming homes into personal galleries. The brand’s ethos aligns seamlessly with the modern desire for experiential luxury, where an object is valued not only for how it looks but for the cultural conversation it sparks. In this way, L’Objet fosters a global dialogue between design, craft, and art.
An Invitation to Curate Your Own Universe of Beauty
L’Objet is a celebration of craftsmanship, imagination, and the poetry of living well, inviting collectors to curate their homes as expressions of individuality. From its Los Angeles roots to its global presence, the brand continues to shape a universal narrative of elegance and artistic freedom. Every piece, whether a porcelain plate or a hand-sculpted objet d’art, embodies Yifrach’s conviction that life’s rituals deserve beauty at every turn. Discover L’Objet’s collections at IFCHIC, where Fortuny porcelain, Haas Brothers collaborations, and decorative accessories await to transform your living space into a world of timeless chic and contemporary wonder.
