Posted by 
This post is also available in: 
English
繁體中文 (Chinese (Traditional))
日本語 (Japanese)
Five Iconic Monogram Bags Decoded: From Louis Vuitton to Fendi
FASHION / 2025-10-01
In the world of luxury fashion, monogram patterns are more than just decorative motifs—they represent heritage and timeless style. From LV Monogram to Dior Oblique, these iconic prints have endured for over a century, appearing on runways, celebrity street styles, and commanding top resale values. Today, we break down five iconic monogram bag brands, exploring their history, cultural significance, and fashion status.
Louis Vuitton: The Travel Spirit of the Monogram
If we talk about the quintessential monogram bag, Louis Vuitton sits firmly at the top. Born in 1896, the Monogram was designed by the founder's son, Georges Vuitton, inspired by Japanese family crests, featuring Louis Vuitton initials, geometric shapes, and quatrefoils. Originally intended as a security measure, it has become one of the most recognizable patterns worldwide. From Catherine Deneuve’s travel luggage to collaborations with Takashi Murakami and Marc Jacobs, and reinterpretations by Virgil Abloh, the Monogram keeps evolving.
Gucci: The Trend Icon of the Double G
When it comes to logo resurgence, Gucci’s Double G Monogram plays a major role. In the 1930s, Aldo Gucci, son of the founder, overlaid the two Gs from his father’s name to create the pattern. The GG Supreme canvas in the 1960s brought it to global fame. From Tom Ford’s sensual interpretations to Alessandro Michele’s bold runway revival, Gucci monogram bags—from Ophidia to Jackie and Dionysus—have become favorites of a new generation.
Dior: The Understated Luxury of Oblique
Compared to loud logos, Dior Oblique is subtly luxurious yet instantly recognizable. Designed by creative director Marc Bohan in 1967, it repeats the Dior name across the fabric. John Galliano elevated it with the Saddle Bag, and under Maria Grazia Chiuri, Oblique has seen a full resurgence with Book Tote, 30 Montaigne, and B23 sneakers, making it a seasonal must-have.
Goyard: The Mysterious Y Monogram
Considered the most mysterious and hard-to-get monogram bag, Goyard was founded in 1892. Its Y pattern is dense and three-dimensional, inspired by the family’s timber transport history. Early patterns were fully hand-painted, while today most are machine-printed, keeping uniformity and durability, with hand-finishing still applied to stitching, coloring, and limited editions. Star pieces include the Saint Louis Tote and Boheme bag.
Fun fact: The Y pattern uses three colors, symbolizing three important men behind the brand’s founding.
Fendi: The Double F Fashion Symbol
Finally, Fendi’s FF Monogram, designed by Karl Lagerfeld in 1965, was completed in just five seconds. FF stands for Fun Fur, modernizing Fendi’s fur heritage. In Sex and the City, Carrie Bradshaw’s line, “It’s not a bag, it’s a Baguette!” cemented its pop culture status. Baguette and Peekaboo bags brought the FF monogram to 2000s fashion fame, and post-2018 collaborations with street brands proved its enduring relevance.
