Founded by London-based designer Rachel Shaw, RUIFIER collections consist of fashion and fine jewelry inspired by the old English word “Reify” which means to create tangible objects from an abstract idea.

RUIFIER links and clasps the finest materials with impeccable craftsmanship and innovative designs which capture Rachel’s penchant for urban graphics and unique symbols she encounters on her travels and everyday interactions, including alphabet and galaxy-inspired pendants, theatrical geometric shapes and even smiley faces resembling everyone’s favorite emoticons. And with jewelry pieces that are designed with mixing and matching in mind, each creation turns into a unique accessory that’s packed with personality, and a touch of whimsy.