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Huda Beauty: Fearless Glamour for a New Beauty Generation
LIFESTYLE / 2025-12-11
Where Digital Influence Became a Global Beauty Movement
Huda Beauty was founded by Huda Kattan in 2013, driven by her groundbreaking belief that beauty should be inclusive, creative, and accessible, not an exclusive club guarded by outdated standards. As a trained makeup artist who gained massive traction through her beauty tutorials and honest reviews, Huda understood what consumers were missing: products that performed on camera, in real life, and across all skin tones.
Key early milestones included:
Her handmade false lashes selling out instantly at Sephora Dubai.
Rapid expansion fueled by a community that trusted her artistry and transparency.
Viral product launches supported by Huda’s direct dialogue with millions of followers.
Still independently led by the Kattan family, the brand blends Middle Eastern glamour with the bold energy of digital-era beauty culture, building a global influence that continues to redefine what mainstream beauty looks like.
Engineering Glamour: High-Impact Formulas Built for Real Life & Real Cameras
Huda Beauty is renowned for its full-coverage complexion science, ultra-pigmented eyeshadows, and editor-approved sculpting products—all engineered to meet the standards of HD cameras and real-world wear.
Notable design signatures include:
High-saturation pigments that deliver maximum color payoff with minimal effort.
Dimensional complexion technologies, seen in the #FauxFilter Foundation series.
Velvety matte and multidimensional shimmer textures, adored by both professionals and enthusiasts.
Long-wear, heat-proof formulas created with the Middle Eastern climate in mind.
Iconic products include:
Naughty Nude Eyeshadow Palette
Easy Bake Loose Setting Powder
Power Bullet Matte Lipsticks
Faux Mink Lashes, the item that started it all
With continued expansion into fragrance (Kayali collaborations), brushes/tools, and complexion innovations, Huda Beauty positions itself as a leader in hyper-glam, high-performance beauty. Its collections merge cinematic drama with modern versatility, appealing to beauty lovers who want products that transform their look—and their confidence.
A Culture of Confidence: The Beauty Community That Huda Built
More than a brand, Huda Beauty represents a global community of empowerment, rooted in the belief that beauty is a personal choice—not a societal mandate.
Key cultural pillars include:
Championing all skin tones and textures, long before inclusivity became industry standard.
Calling out unrealistic beauty editing, sparking conversations about authenticity in digital media.
Collaborating with global creators and artisans, expanding representation across regions.
Immersive pop-ups and experiential campaigns that emphasize self-expression over perfection.
Through social platforms, Huda has cultivated a beauty space driven by dialogue, creativity, and emotional connection—a space where every makeup look tells a story about identity, joy, and power.
Your Face. Your Rules. Your Stage.
Huda Beauty celebrates confidence, transformation, and creative courage, inviting makeup lovers everywhere to take control of their narrative. From its Dubai origins, the brand has built a borderless beauty language rooted in individuality and glamour.
Each product—crafted with performance-driven formulas and meticulous artistry—embodies the brand’s core ethos:
Your beauty deserves to be seen, celebrated, and amplified.
Discover Huda Beauty at IFCHIC, where the brand’s most sought-after palettes, complexion staples, fragrance pairings, and viral releases await to elevate your makeup ritual with signature Huda brilliance.
