Posted by 
This post is also available in: 
English
繁體中文 (Chinese (Traditional))
日本語 (Japanese)
HAY: Everyday Objects, Extraordinary Design
LIFESTYLE / 2025-10-22
From Copenhagen to the World: The Democratization of Design
HAY was founded in 2002 by Rolf Hay and Mette Hay in Copenhagen, Denmark, with a radical yet simple vision — to make great design accessible to everyone. Inspired by the democratic design movement of mid-century Scandinavia, the duo reimagined functional furniture as objects of art, comfort, and creativity for daily life.
Rather than catering to an elite audience, HAY sought to blur the boundaries between design museum and living room, collaborating with global design talents such as Ronan & Erwan Bouroullec, Doshi Levien, and Scholten & Baijings.
Now part of the Herman Miller Group, HAY continues to embody the Scandinavian ethos of functionality, honesty, and beauty, while evolving into a global lifestyle brand that redefines contemporary living spaces.
Form, Function, and Color: Redefining the Modern Home
At the heart of HAY’s philosophy lies a deep respect for practicality elevated by imagination. Each piece is designed to enhance everyday life — not overwhelm it. The brand is renowned for its playful use of color, clean geometry, and industrial elegance that fits effortlessly into any environment.
Signature designs such as the About A Chair series exemplify HAY’s mastery of ergonomic form and understated aesthetics, while the Palissade Outdoor Collection, designed in collaboration with the Bouroullec brothers, brings sculptural beauty to outdoor spaces.
Whether it’s a sleek Tray Table, a minimalist Matin Lamp, or the vivid tones of HAY Colour Crates, every product captures the spirit of modern functionality with a human touch. Through innovative materials, sustainable production, and a democratic price point, HAY bridges the gap between design aspiration and accessibility — making good design an everyday experience.
A Culture of Collaboration: Living with Design, Not Around It
HAY is more than a design label — it’s a cultural conversation about how people interact with their spaces. Collaborations with brands like Sonos, COS, and Muji reflect a shared philosophy: that design should enhance daily rituals and foster emotional connections.
Each collection invites people to live intentionally and beautifully, transforming routines into mindful experiences. From creative offices in Tokyo and Seoul to homes in New York and Taipei, HAY’s influence extends far beyond Scandinavia — resonating deeply with those who value simplicity, creativity, and sustainability.
This global community of design lovers isn’t just decorating their homes; they’re expressing an aesthetic lifestyle grounded in curiosity, functionality, and color.
Design for Life: Experience HAY at IFCHIC
HAY represents a new era of living — where design is democratic, functional, and full of joy. Every chair, lamp, and table is crafted to inspire creativity and comfort, reflecting the brand’s belief that beauty should never be distant from daily life.
From its roots in Copenhagen, HAY continues to shape a universal dialogue on modern living, one that celebrates authenticity and sustainability in equal measure.
Explore the world of HAY at IFCHIC
, where the brand’s iconic About A Chair, Palissade collection, and vibrant home accessories await to transform your home into a space of inspired simplicity.
