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From a Roman Atelier to Global Icon: The House Built on Craft
FASHION / 2025-08-27
Fendi: Roman Heritage, Reinvented Elegance
Fendi was founded in 1925 by Adele and Edoardo Fendi in Rome as a small fur and leather workshop. What began as a family-run atelier quickly distinguished itself for its impeccable Roman craftsmanship and innovative use of materials. In 1965, Karl Lagerfeld joined as Creative Director, introducing the now-iconic “FF” logo and revolutionizing fur design with lighter, modern, and playful treatments. This bold transformation elevated Fendi from a traditional heritage brand into a global symbol of innovation. Now under the LVMH Group, Fendi seamlessly blends its deep Roman roots with a forward-looking creative vision, maintaining its dual identity as both a custodian of heritage and a pioneer of modern luxury.
Design Alchemy: Iconic Bags and Fearless Innovation
Fendi is celebrated for its daring yet sophisticated design philosophy. The brand is synonymous with bags that transcend trend cycles, most notably the Baguette, designed by Silvia Venturini Fendi in 1997. This “it-bag” became a cultural touchstone, forever linked with late ’90s style and immortalized in Sex and the City. Alongside the Baguette, the Peekaboo bag exemplifies understated luxury with its structured silhouette and playful interior reveal. Beyond accessories, Fendi continually experiments with bold prints, luxurious furs, and innovative textiles, ensuring each collection balances timeless Roman elegance with modern irreverence. Season after season, the house introduces inventive techniques, from reimagined shearling to sustainable leather alternatives, confirming Fendi’s reputation as both an innovator and a keeper of tradition.
Culture in Motion: Fendi as a Roman Lifestyle
More than a fashion label, Fendi embodies the spirit of Rome itself—majestic, layered, and alive with history. The house actively invests in preserving cultural landmarks, from restoring the Trevi Fountain in 2015 to sponsoring the Colosseum, reinforcing its role as a cultural steward. Collaborations with artists, architects, and artisans extend Fendi’s reach beyond fashion, transforming its runway shows into cinematic moments staged against Rome’s iconic backdrops. The brand’s immersive campaigns and limited-edition capsules bring craftsmanship to the forefront, while accessories like the Baguette evolve into collectibles, passed down as heirlooms. Through these cultural dialogues, Fendi crafts a lifestyle that connects luxury with legacy, art with daily life.
Wear the Legacy: Discover Fendi’s Timeless Boldness
Fendi celebrates individual expression, craftsmanship, and reinvention, inviting its wearers to carry a piece of Roman history into the future. From its roots in the Eternal City, the brand continues to tell a universal story of elegance fused with audacity. Each creation—whether a Peekaboo bag, a seasonal Baguette collaboration, or a ready-to-wear statement piece—embodies the house’s essence: a dialogue between tradition and modernity. Explore Fendi at IFCHIC, where heritage meets innovation, and discover how the brand’s iconic creations can elevate your wardrobe into a living canvas of timeless chic.
