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Louis Vuitton Can’t Stop Loving Felix — Here’s Why
Felix Takes Over the Louis Vuitton Cruise 2026 Show — Here's What You Need to Know
Forget the ancient stone walls and Gothic grandeur of Palais des Papes in Avignon, France — this May, it wasn’t the 14th-century architecture turning heads. It was Felix of Stray Kids, gliding in like a modern-day fashion deity, returning not just as a guest, but as an officialLouis Vuitton ambassador. And trust us — the internet exploded.
From boy band heartthrob to luxury house darling, here are 5 reasons why Felix is now the most treasured man in Louis Vuitton’s orbit 👇
From Brisbane Teen to Global Fashion Muse: Who Is Felix?
Born Lee Yong-bok in 2000 and raised in Brisbane, Australia, Felix might have started as the low-toned rapper with an angelic face in K-pop phenomenon Stray Kids — but he’s quickly become a global Gen Z icon.
With his ethereal visuals, signature deep voice, and magnetic on-stage energy, Felix instantly stood out. But what’s truly jaw-dropping is his seamless crossover from music to high fashion. Since 2023, he’s graced the front rows of Louis Vuitton shows, covered major fashion magazines, and literally turned photographers into Felix-chasers during Fashion Week.
No gimmicks, no drama — just raw presence and star power.
How Did Felix Walk Straight Into Louis Vuitton’s Heart?
Let’s rewind to Paris Fashion Week 2023. Felix appeared at the Louis Vuitton show as a guest, and social media lost its collective mind. Within a year, he skyrocketed from a one-time attendee to being crowned an official Louis Vuitton House Ambassador — one of the fastest ascensions in the brand’s history.
Reportedly handpicked by Creative Director Nicolas Ghesquière, who called him “the face of the future,” Felix brought something luxury fashion craves but rarely finds: timeless charm with futuristic appeal.
Why Felix Became Louis Vuitton’s Brightest Star
Behind the dreamy looks is a serious fashion brain.
Industry insiders say Felix isn’t just another celeb snapping selfies backstage. He dives deep into brand stories, brings mood boards to creative meetings, and contributes to styling decisions. Think pearl earrings, architectural tailoring, mesh and leather layering — all curated with his input.
That level of dedication has earned him respect from even the most seasoned fashion veterans. He’s not just modeling the looks — he lives them.
Felix Brings the Buzz — Louis Vuitton’s Numbers Don’t Lie
He doesn’t have to say a word — his presence alone sends media value into orbit.
According to data firm Launchmetrics, Felix generated nearly $60 million USD in MIV (Media Impact Value) during the 2023 Paris show. For context? That’s more than what many Hollywood A-listers pull off with an entire campaign.
One outfit, one photo, and Felix turns the internet into a frenzy. Fans call him a “walking blessing for Louis Vuitton” — and the brand seems to agree. For Cruise 2026, not only was he flown to France, but sources say Louis Vuitton may have crafted a custom look just for him. (The brand hasn’t confirmed — but the buzz is deafening.)
From Front Row to Runway, Felix and Louis Vuitton Are Official
In recent years, Louis Vuitton has championed gender fluidity and self-expression, blurring the lines between traditional menswear and womenswear.
Enter Felix: the perfect embodiment of the brand’s progressive vision.
Whether it’s pearl necklaces, asymmetric tailoring, skirted silhouettes, or dramatic train coats — Felix wears it all with grace, power, and zero hesitation. It’s not just that he wears Louis Vuitton — he becomes it.