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The Allure of Burberry: Why It’s Love at First Sight for Brit Style Fans
FASHION / 2024-09-27

- Burberry: A Fashion Icon for Centuries
- Royal Fashion Fav: The Epic Tale of the Burberry Trench Coat
- A New Chapter: Daniel Lee at Burberry
- The Return of the Equestrian Knight Logo
- Why Everyone Needs a Burberry Trench Coat
- Small but Mighty: The Fashion Secret of Burberry's Mini Crossbody Bag
- The Burberry TB Bag: Small Size, Big Style
- Fall/Winter Essential: The Versatile Charm of Burberry's Checked Wool Scarf
What Comes to Mind When You Think of Britain?
Is it the London Eye, those iconic red phone booths, or maybe the image of a dapper gentleman or chic woman strolling through foggy streets in a perfectly tailored trench coat? Sure, these are classic symbols of British culture, but when it comes to fashion, no brand is more representative of British heritage than Burberry. With over 160 years of history,Burberry is not just a fashion label—it's an icon of British elegance and style. And now, with British designer Daniel Lee at the helm, the brand has been infused with a fresh energy that’s taking it to new heights. From bold new colors to modern design touches, Lee is steering Burberry into the future while honoring its storied past. Let’s dive into how he’s doing it and what makes Burberry stand out as a timeless classic.
Burberry: A Fashion Icon for Centuries
The story begins back in 1856 when 21-year-old Thomas Burberry opened his first store in London. It wasn’t long before he made a groundbreaking discovery—the invention of gabardine fabric in 1879, a revolutionary material that was breathable, waterproof, and quickly grabbed the attention of the British military. Fast forward to 1901, and Thomas designed what would become the Burberry Trench Coat—an iconic piece of outerwear that has remained a symbol of sophistication ever since.
Originally created for soldiers in the trenches of World War I, the Trench Coat wasn’t just a fashion statement. Every single detail, from the durable fabric to the belt with functional D-rings, was designed with practicality in mind. Soldiers used those rings to carry essential tools, and the coat’s khaki color—which means "dust" in Hindi—helped them blend into their surroundings. Over time, this utilitarian design crossed over into the world of Hollywood and fashion, with stars like Humphrey Bogart and Audrey Hepburn donning the coat in iconic films. Today, it remains a fashion staple, a piece that’s just as stylish as it is practical.
Royal Fashion Fav: The Epic Tale of the Burberry Trench Coat
A big part of what sets Burberry apart from other luxury brands is its long-standing connection to the British royal family. In 1955, Queen Elizabeth II granted Burberry its first Royal Warrant, and in 1989, Prince Charles followed suit with another. These royal endorsements speak volumes about the brand’s commitment to quality and craftsmanship. For decades, Burberry has been the go-to brand for members of the royal family attending formal events. From the queen herself to future kings, Burberry has been a proud part of British history—and wearing it gives you a slice of that regal charm.
A New Chapter: Daniel Lee at Burberry
The latest chapter in Burberry’s storied history comes with the arrival of Daniel Lee, a British designer known for his innovative work at Bottega Veneta. Lee famously introduced the world to “Bottega Green” and made waves by wiping the brand’s social media clean—a bold move that got the fashion world buzzing. Now, he’s bringing his unique vision to Burberry, starting with a striking new brand color: Knight Blue.
This deep blue, with a hint of purple, is inspired by the Royal Blue used by British nobility. It’s a color that embodies both luxury and elegance, nodding to Burberry’s heritage while pushing the brand forward. From the logo to the new collections, Knight Blue is making its mark across the Burberry universe, signaling a fresh era for the brand under Lee’s direction.
The Return of the Equestrian Knight Logo
Burberry’s Equestrian Knight logo first appeared in 1901, back when the brand was still called Burberrys. The knight, holding a shield and lance, represented courage and progress, with the Latin word “Prorsum” (meaning "forward") emblazoned on the flag. However, over time, the logo faded from the spotlight. But with Daniel Lee’s arrival, the knight has made a triumphant comeback. Reimagined with sleek, modern lines, the knight emblem is once again a proud symbol of the brand’s heritage and forward-thinking spirit. Fans of the brand are thrilled with this return to Burberry’s roots, and the fashion world has taken notice.
Why Everyone Needs a Burberry Trench Coat
When it comes to iconic fashion pieces, the Burberry trench coat undoubtedly takes center stage. From its rich history to its functional design, this coat has earned a permanent spot in the fashion hall of fame. Originally created as military attire during World War I, the trench coat still boasts many of its original military-inspired features—think epaulettes, a belt with metal rings, and sturdy construction. These details aren’t just for show; they’re practical too. Whether you go for the Kensington, Westminster, Chelsea, Waterloo, or Pimlico models, every trench coat can be customized to fit your body and style perfectly, showcasing that signature Burberry British elegance.
With its clean lines and flowing silhouette, the Burberry trench suits just about any body shape, giving every wearer an air of sophistication and confidence. Plus, the signature Burberry check lining inside adds a touch of luxury that sets this coat apart. Whether you're dressing it up for an evening event or keeping it casual for a day out, this coat effortlessly pulls your whole look together. No wonder it remains a must-have in the wardrobes of fashion lovers everywhere.
Small but Mighty: The Fashion Secret of Burberry's Mini Crossbody Bag
Looking for a bag that’s both stylish and practical? Look no further than the Burberry Mini Leather and Canvas Pocket Bag. This mini crossbody bag is designed with simplicity and elegance in mind. Crafted from Burberry’s iconic canvas and trimmed with smooth leather, it’s durable and oh-so-stylish.
Though it’s a mini bag, don’t be fooled—this little number has plenty of space for your daily essentials like your phone, wallet, and keys. The adjustable shoulder strap makes it easy to carry wherever you go. Whether you're running errands or heading out for a weekend brunch, this bag adds a subtle touch of British charm to any outfit while being incredibly practical.
The Burberry TB Bag: Small Size, Big Style
For those looking for something a little more luxurious, the TB Small Leather Shoulder Bag is a timeless classic that’s both chic and understated. The TB stands for Thomas Burberry, the brand’s founder, and this bag, designed by Riccardo Tisci, is a tribute to his legacy.
Made from smooth calf leather, this bag features a minimalist design with a bold TB logo in gold-tone metal on the front—an iconic symbol of Burberry’s rich history. It’s the perfect size for your essentials, and the structured design ensures everything stays organized. Whether you're dressing up for a night out or heading to the office, the TB bag is a flawless blend of elegance and functionality that adds a touch of luxury to any outfit.
Fall/Winter Essential: The Versatile Charm of Burberry's Checked Wool Scarf
No Burberry collection is complete without their famous Check Wool Scarf. This iconic accessory features the brand’s classic check pattern, instantly recognizable as a symbol of British luxury. Made from soft, high-quality wool, this scarf is ideal for the chillier months, keeping you warm while adding a sophisticated touch to your look.
It’s just the right length to wrap snugly around your neck or drape casually over your coat, making it a versatile piece that you can style in different ways. The Burberry check pairs effortlessly with just about anything in your wardrobe, instantly elevating your outfit and giving you that signature Burberry look with ease.
With Daniel Lee leading the way, Burberry is on the brink of a new era. From the introduction of Knight Blue to the revival of the Equestrian Knight logo, Lee is paying homage to the brand’s history while forging a bold new path forward. His ability to blend tradition with modernity is ensuring that Burberry remains at the forefront of the fashion world, beloved by old fans and new alike.
As Burberry continues to evolve under Lee’s guidance, we can expect even more exciting designs and innovations that honor the brand’s legacy while embracing the future of fashion. One thing’s for sure: Burberry is as timeless and relevant as ever.