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ON Sneakers Guide｜Must-Have 2025 Picks to Instantly Elevate Your Street Style!
If every great brand starts with a problem to solve, then ON Running has one of the most fascinating origin stories. Hailing from Switzerland, ON sneakers were born from a wild idea inspired by a garden hose, completely rewriting the rules of running shoes — and capturing the hearts of Zendaya and Roger Federer alike. Today, let’s dive into the 2025 must-have ON sneaker guide, combining function and fashion in one.
From Garden Hose to CloudTec®: The Secret Behind ON Sneakers鞋的秘密
Founder Olivier Bernhard, a Swiss Ironman champion, had a wild idea: attach a garden hose to the sole of a shoe. The result? Running felt weightless, like walking on clouds. This crazy experiment became ON Running’s signature CloudTec® cushioning—every step cushioned yet springy. Nurses, photographers, and commuters swear by it; want effortless walks or runs? ON sneakers are your answer.
ON’s Ambition: Gunning for Nike by 2033?
Once rejected by Nike, this small Swiss brand is quietly rewriting the sneaker market. ON Running has become a global underdog hero, with 2025 sales nearing $3 billion. Analysts predict $10 billion revenue by 2033, aiming straight at Nike and Adidas. Founder Olivier Bernhard says: “Our goal is for more gold medals to be won in ON sneakers than in Nike at the 2028 LA Olympics!”
Celebrity Power: From Federer to Zendaya’s Global Hype
ON Running’s success isn’t just about tech and design—it’s star power. Tennis legend Roger Federer didn’t just love ON, he invested and co-created the The Roger collab, a global bestseller. In 2025, Zendaya joined, starring in ads that amplified the hype worldwide. Kate Middleton, Jennifer Lopez, and FKA Twigs were spotted in ON sneakers too. Wearing ON isn’t just comfort—it’s a lifestyle statement.
2025 Must-Have ON Sneakers TOP3
Cloudrunner 2 — Cloud-Like Comfort for Urban Life
Imagine a crowded subway morning—you’re wearing the Cloudrunner 2 and glide through effortlessly. The CloudTec® cushioning feels like stepping on clouds. From office to café to city streets, every step is supported. Breathable upper keeps feet cool, and minimalist design elevates any outfit, from jeans to athleisure. Walk with confidence, be the focus on every street corner.
The Roger Advantage — Celebrity-Backed High-Performance Sneakers
Want sneakers that combine performance and style? The Roger Advantage is a must. Co-designed by Federer, it features CloudTec® and Speedboard™ for springy support on court, runs, or walks. Minimal design radiates understated luxury for shopping or coffee dates—walk fast, walk stylish, designed for those who value quality and fashion.
Cloudmonster — Chunky Style Meets Comfort
Thick CloudTec® cushioning provides stable bounce; long periods standing or walking stay effortless. Thick sole elongates legs; perfect for weekend dates, exhibits, or night outings. Bold colors and design add a “halo effect” to daily outfits.
Why You Should Grab ON Sneakers Now
- Unmatched Comfort: CloudTec® sole feels like walking on clouds, effortless even after long standing or running.
- Fashion-Forward: Celebrity-endorsed and collaborative editions, instantly eye-catching.
- Limited Availability: Popular models sell out fast—first come, first served.
- Versatile: Perfect for streetwear, sports, dates, or travel.