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Amiri: Rock ’n’ Roll Luxury for the Modern Era
FASHION / 2025-09-09
From Sunset Strip Dreams to Global Runways
Amiri was founded by Mike Amiri in 2014, born out of his fascination with the rebellious spirit of Los Angeles’ rock scene. Before launching his namesake label, Amiri crafted custom pieces for musicians, often deconstructing vintage garments and reimagining them with studs, hand-distressing, and leather detailing. These early one-off creations became cult favorites in the Hollywood underground. Within just a few years, Amiri transformed his niche vision into a global phenomenon, debuting at Paris Men’s Fashion Week in 2018 and redefining what it means to merge luxury tailoring with street-inspired edge. Now under the umbrella of OTB Group, Amiri has grown into a powerhouse that still maintains its raw Californian DNA while expanding its global reach.
Crafting Rebellion: The Signature Codes of Amiri
Amiri is celebrated for its masterful fusion of artisanal craftsmanship and subcultural grit. The brand’s hand-distressed denim, leather biker jackets, and crystal-embellished hoodies embody both timeless rebellion and modern luxury. Each garment is defined by meticulous detailing—Italian-milled fabrics, precision tailoring, and hand-finished treatments—ensuring that even the most distressed pieces exude sophistication. The iconic MX1 skinny jeans remain a cornerstone of the brand, while newer expansions into knitwear, footwear (notably the cult-favorite Skel Top sneakers), and accessories highlight Amiri’s ability to continuously innovate. Each season introduces bold interpretations of LA streetwear through couture-level execution, offering a balance of classic rock heritage and forward-looking fashion that resonates with style leaders worldwide.
Beyond Fashion: A Lifestyle of Attitude and Authenticity
Amiri extends its rock ’n’ roll ethos into a cultural lifestyle that transcends clothing. Deeply tied to the world of music, Amiri frequently collaborates with artists, bands, and creatives who embody the same fearless energy as the brand itself. Limited-edition releases, immersive runway experiences, and curated pop-up spaces foster a sense of community and exclusivity. The label speaks to individuals who crave more than style—they want a statement of authenticity, freedom, and individuality. From LA’s Sunset Strip to Tokyo’s fashion districts, Amiri has become a uniform for those who live unapologetically, blending luxury with an unfiltered edge.
Wear Your Legacy: The Amiri Call to Action
Amiri represents a tribute to individuality, craftsmanship, and rebellion, inviting wearers to transform their wardrobe into a personal stage. From its Los Angeles roots, the brand has spun a universal narrative of freedom and fearless expression. Every piece—whether a pair of meticulously destroyed jeans, a handcrafted leather jacket, or a statement sneaker—is built to empower its wearer with confidence and attitude. Explore Amiri at IFCHIC, where the brand’s most iconic denim, cult sneakers, and exclusive collaborations are ready to inject your wardrobe with timeless rock-luxury energy.
