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THREE: Where Nature, Science, and Spirit Converge in Beauty
LIFESTYLE / 2025-08-19
From Tokyo to the World: A Holistic Beauty Revolution
Founded in Tokyo in 2009 under the vision of Pola Orbis Holdings, THREE was created to redefine beauty as more than skin deep. Its name symbolizes the three pillars of the brand philosophy: nature, technology, and the mind-body-spirit connection. Inspired by Japan’s tradition of minimalism and balance, the brand took an unconventional path in an industry often dominated by synthetic formulations, focusing instead on certified organic ingredients, botanical oils, and essential blends. Early milestones included the cult-favorite Balancing Cleansing Oil, which became a benchmark for effective yet gentle skincare, earning global recognition and solidifying THREE’s reputation as Japan’s pioneer in holistic beauty. Today, THREE continues to merge modern science with ancient botanical wisdom, carving out a unique presence in the clean luxury beauty space.
Design & Formulation: Purity Meets Precision
At the core of THREE’s identity is its radical simplicity in formulation. Unlike competitors who rely heavily on synthetics, THREE commits to over 85% naturally derived ingredients in many of its products. The brand’s Balancing skincare line epitomizes this ethos, blending organic essential oils such as frankincense, tea tree, and rose with cutting-edge emulsification technologies to soothe and strengthen skin barriers. Its makeup collections, from the understated Dimensional Vision Eye Palette to the luminous Pristine Complexion Powder, reflect Japanese minimalism with a sophisticated, natural finish that enhances individuality rather than masking it. Beyond skincare and cosmetics, THREE has ventured into aromatherapy, body care, and holistic treatments, reinforcing its identity as a complete sensory brand. Each seasonal release introduces innovative blends and textures while maintaining the brand’s signature aesthetic: quiet elegance, refined functionality, and mindful luxury.
A Holistic Lifestyle: Beyond Skincare into Rituals
THREE’s influence extends beyond products—it has shaped a cultural lifestyle of balance and self-care. The brand often collaborates with Japanese organic farms to ensure the traceability and sustainability of its ingredients, fostering a community that values authenticity. Its holistic ethos is also evident in immersive pop-up boutiques and wellness-driven events, where consumers experience beauty as ritual, not routine. From aromatherapy oils designed for meditation to spa treatments offered in Tokyo and beyond, THREE transforms daily skincare into an act of grounding and mindfulness. This cultural positioning has made it not just a beauty brand, but a movement that resonates with modern consumers seeking authenticity, wellness, and inner balance.
Embrace Purity: An Invitation to Experience THREE
More than a cosmetics label, THREE is a celebration of balance, individuality, and mindful beauty. From its Tokyo roots, it tells a universal story of purity and presence, encouraging wearers to reconnect with their natural selves through daily rituals. Every product—crafted with plant-based oils, ethically sourced botanicals, and sustainable practices—embodies the brand’s mission to harmonize nature and science. Discover THREE at IFCHIC, where the iconic Balancing Cleansing Oil, elevated makeup palettes, and holistic wellness lines await to transform your beauty routine into a ritual of timeless elegance.
